So...Why the Lemon?


It's simple really.


I pride myself on the ability to always come up with FRESH ideas, FRESH creative,

FRESH ways to communicate messages and grab viewers' attention.


I needed a symbol.


I needed something that would symbolize and encompass all my goals in one colorful, thought-provoking image.


A lightbulb went on in my head... "What's more fresh than a lemony-fresh lemon?" 


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© Nathan Fyffe