So...Why the Lemon?
It's simple really.
I pride myself on the ability to always come up with FRESH ideas, FRESH creative,
FRESH ways to communicate messages and grab viewers' attention.
I needed a symbol.
I needed something that would symbolize and encompass all my goals in one colorful, thought-provoking image.
A lightbulb went on in my head... "What's more fresh than a lemony-fresh lemon?"
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